Founded in 1997, the Rakuten Group offers a wide range of e-commerce services. "Rakuten Ichiba" is the largest online shopping mall in Japan. It has expanded its business into online travel reservation, consumer finance, online security brokerage, portal site as well as professional sports business, mainly in Japan. In Luxembourg. Rakuten will establish its Central Coordination Entity, Rakuten Europe S.à r.l. The Luxembourg entity will support the future development of its online shopping mall platform "Rakuten Ichiba" in Europe. It is foreseen that in a later stage, the Luxembourg entity will also serve as a central platform for logistics and R&D activities.
In 2012, Rakuten chose Luxembourg as its IT center. Rakuten's e-commerce platform is hosted in a Luxembourg data center and an international connectivity service is also provided out of Luxembourg.
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